NATS - Farnborough Campaign

Being buzzed by a fighter jet flying at 600mph is not many private pilots’ idea of enjoyment. Every two years, Farnborough Airshow presents a major safety challenge as airspace that is normally unrestricted becomes restricted during a two-week period covering the Airshow and the practice week beforehand. Given that it only takes an hour or two to fly from northern France or Scotland, there are a lot of people to alert to this important change.

Our campaign featured different posters to be displayed at flying clubs throughout Britain and Northern Europe. Nearer airfields received versions focusing more closely on the Farnborough area, whilst those further afield featured the more recognisable coastline of South East England. French and Dutch language versions were also produced and more detailed ‘knee-pad’ flyers were designed and printed to fit into the special pockets on pilots’ trousers.

What we did_
Campaign design
Copywriting
Posters
Print literature
Online advertising