Constructing Excellence was a new organisation created out of the merger of two Government funded bodies within the construction industry. The new identity not only had to have impact, it also had to replace and be accepted by the two existing organisations and deal with the many logos created for various initiatives over the years. As a new body it was important that maximum impact was created in the shortest possible timescale.
Our strategy was carefully thought through and presented alongside a strong visual concept which was immediately seized upon as offering the right solution for the new organisation.
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What we did_