Development Initiatives is a group of companies that does what it says on the tin. They run a series of initiatives throughout the third world to help eliminate poverty.
The problem they came to us with was a lack of any cohesion between the separate organisations and the subsequent lack of awareness of any link between them. We developed a branding architecture for them with Development Initiatives as the umbrella brand. We suggested the startlingly obvious strapline for all group companies – a Development Initiative. And then designed a family look for them all that was an evolution from each of their existing identities.
With the political party conferences fast approaching and the need for some marketing collateral, we designed and produced brochures and exhibition panels in double-quick time.
What we did_