Xchanging is a technology company, providing technology-enabled business solutions to the global commercial insurance industry. Netsett is a new product designed to enable the speedy flow of transactions between multiple parties.
We designed a brand identity for Netsett by creating a marque that represented this flow whilst alluding to the parent brand and ‘X’ symbol. To help utilise the new brand, we also created simple guidelines on how to use the Netsett brand identity and its position within the overall brand hierarchy.
What we did_