Having already built up and sold a highly successful loss adjusting business, the four founding directors decided to do it all again!
The first challenge was to find a distinctive name. Quadra seemed to have a good ring to it, reflecting the ‘four’, whilst being different from other players in the market and, most importantly, having a domain name available.
Our design for the brand identity incorporated some classical elements to contrast with the modernity of the name and to create an established feel.
We felt the experience of the principals lent itself to a self-confident approach for the brochure. So, we wrote and designed ‘4 founding principles’ to set out their approach and create a clear point of difference for the business.
What we did_