Vail Williams - Top 10 Tips

During tougher economic times we all need to be more creative. Whilst the onset of the recession had had a major impact on some areas of commercial property, it had also thrown up some other areas of opportunity. To demonstrate their value and ability to look at the ‘bigger picture’, Vail Williams identified ten valuable pieces of advice for existing and prospective clients. They asked us to write this in a straightforward and compelling style and to design something that was right for the economic climate.

We came up with a simple concept and format that used interesting and varied photographic images of building numbers to introduce each piece of advice.

What we did_
Copywriting
Literature design
Art direcion