Vail Williams

We have worked extensively with Vail Williams, one of the leading commercial property advisers in the South East. We have helped them to define their brand, establishing a clear tone of voice and clarifying their propositions across a range of disciplines and market sectors.

They asked us to produce a corporate brochure for them. So we wrote it and designed it. Not your typical introverted piece, but something with more personality and written from the client perspective. It was far more important to explain what made them different rather than explain what they do in over-elaborate and unnecessary detail. In the same way, the design uses abstract building images to create interest rather than the more obvious and stereotypical images you might expect to find.

What we did_
Tone of voice
Copywriting
Literature design