Vail Williams - values brochure

Case studies are a very powerful marketing tool. But only if the stories are well told. Vail Williams had some fantastic stories to tell, where they had identified opportunities for clients and then delivered real commercial value – sometimes millions of pounds! The problem was they weren’t telling them.

We talked to different people within Vail Williams to unearth the real stories and then write them in a compelling way that demonstrated that it was the approach that brought the value.

The design of the brochure was deliberately understated to allow the stories to be the heroes of the piece. Finally, the title was written to encapsulate the approach rather than the usual ‘case studies’ used by so many companies who don’t give this valuable area the necessary consideration.

What we did_
Internal research
Copywriting
Literature design